AMC Networks has recently introduced an ad-supported subscription plan for its flagship streaming service, AMC+. Priced at $4.99 per month, this new tier comes with a lighter ad load, featuring “fewer than five minutes of commercials per hour” during streaming. Despite the reduced cost, subscribers to the ad-supported plan will have access to the same extensive library of TV shows and movies as the ad-free subscription, providing a more budget-friendly alternative for viewers. The annual subscription option further sweetens the deal, offering a 20% discount over the monthly rates.
The introduction of an ad-supported version aligns with AMC Networks’ strategy to enhance flexibility for consumers while tapping into a previously untapped segment of its distribution. Kim Kelleher, the Chief Commercial Officer of AMC Networks, highlighted the move’s significance, stating that it brings advertising to a part of their ecosystem that was previously ad-free. This expansion allows AMC Networks to provide more options to its audience, showcasing its commitment to adapt to changing consumer preferences and market dynamics. The move is expected to not only attract a broader audience but also create new opportunities for advertisers to engage with viewers through innovative ad formats, such as interactive and shoppable ads, demonstrating the network’s forward-looking approach to content delivery.